You can't manage what you don't measure — but you also can't watch fifty numbers every week and still run a business. Here are the handful that matter most, and why.
Cash position. Not profit — cash. A business can be profitable on paper and still run out of money if customers pay late and suppliers must be paid on time. Know your bank balance and what's due in the next two weeks, always.
Sales vs. last week / last month. A single day tells you very little; the trend over a few weeks tells you whether something is actually changing, up or down.
Gross margin. Revenue going up while margin quietly erodes (rising costs, discounting to win sales) is a warning sign that's easy to miss if you only watch the top-line number.
Stock turnover. Slow-moving stock ties up cash you could be using elsewhere. Watching which items aren't selling is as important as watching which ones are.
Overdue receivables. Money you're owed but haven't collected is cash sitting in someone else's account instead of yours. A weekly aging report keeps this from quietly growing.
The common thread: every one of these should be visible on a dashboard in seconds, not assembled by someone once a month. If a KPI takes half a day to calculate, it usually stops getting checked.
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